Summer is Ice Cream – The Vanilla Taste Test

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The Taste Test Results

Here are the results, from the least favorite to most favorite brand of vanilla ice cream:

6. Whole Foods Vanilla Ice Cream ($.10/ounce)

The first thing I noticed about this ice cream was the color. While other brands of vanilla were vibrant white, this one was not nearly as bright. Off the bat this ice cream also looked really airy and soft. It seemed like it had the potential to melt fast, which is definitely not something you want, especially during the summer.

Taste Tester Quotes

  • “Yuck, too light and foamy.”
  • “Tastes airy and cheap.”
  • “Doesn’t have a lot of flavor. It’s kind of underwhelming.”
  • “It’s really bland.”

5. Edy’s Grand Vanilla Ice Cream ($.11/ounce)

While firmer than the Whole Foods brand, this ice cream was also softer than the other brands in the taste test. What surprised me about this brand was that the flavor was a little bland, and easily got lost with all the others.

Taste Tester Quotes

  • “It leaves a creamy coating on my mouth.”
  • “Tastes oddly bland.”
  • “It’s really sweet.”
  • “Ehh.”

4. Blue Marble Vanilla Ice Cream ($.50/ounce)

This is a locally made organic ice cream from Brooklyn. I really thought it would blow the competition away, and was surprised when it received mediocre reviews across the board. For being the priciest ice cream in the lineup, it had a pretty standard flavor and nothing that really set it apart.

Taste Tester Quotes

  • “This tastes like restaurant ice cream.”
  • “It reminds me of Friendly’s.”
  • “Tastes a little fake. I don’t like it.”
  • “Oh, this is super buttery.”

3. Haagen-Dazs Vanilla Ice Cream ($.30/ounce)

I was surprised to see Haagen-Dazs fall in the middle of the pack. While this ice cream had good flavor, that’s just it — it was good but not great or very memorable. This one tasted like a standard vanilla ice cream.

Taste Tester Quotes

  • “Light and a bit too icy.”
  • “Mmmm, super creamy.”
  • “Tastes like standard vanilla ice cream.”
  • “Good, but not memorable.”

2. Breyers All Natural Vanilla Ice Cream ($.10/ounce)

This ice cream was loved by all, and just narrowly missed taking the overall win. I think Breyers has a distinct look and taste and was sure the tasters would be able to identify it. They proved me wrong.

Taste Tester Quotes

  • “Yummy, but it melts in my mouth too quickly and disappears.”
  • “My favorite!”
  • “This tastes like the Upper East Side of ice cream.”
  • “I’m really into this.”

1. Ben & Jerry’s Vanilla Ice Cream ($.25/ounce)

I have to be honest, when I think about vanilla ice cream, Ben & Jerry’s isn’t a brand that jumps to my mind. But just as they excel with super-rich, indulgent flavors, they definitely know what they’re doing when it comes to basic vanilla.

It was a really close call between Ben & Jerry’s and Breyers, but this one took the win by a margin. Forget going back for seconds, everyone in the office went back for more until the bowl was empty.

Taste Tester Quotes

  • “My favorite — it’s fresh and beany.”
  • “Has a strong vanilla flavor, in a good way.”
  • “Yessss!”
  • “I just wanna keep eating this.”

Have you ever done a taste test with vanilla ice cream? Or any other flavor? Do you have a favorite that we didn’t mention here?

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