Once known as Burlington Coat Factory, Burlington has evolved into much more than just a retailer of warm outerwear. With a rich history that spans over four decades, this iconic brand has become synonymous with quality, style, and value. Today, Burlington offers a vast range of products for the entire family, from clothing and accessories to home goods and decor.

With its commitment to affordable prices without sacrificing quality, Burlington has gained a loyal following of customers seeking both fashion and savings. Whether you’re in search of a trendy new outfit, the perfect gift for a loved one, or home essentials to spruce up your living space, Burlington has you covered.

In this article, we’ll delve into the transformation of Burlington from its origins as a coat factory to its current status as a go-to destination for affordable yet stylish merchandise. Join us as we explore the brand’s evolution, its commitment to customer satisfaction, and the reasons why Burlington continues to be a trusted name in retail.

So, get ready to discover the story behind the name change and why Burlington is more than just a coat factory.

The transformation to Burlington

Burlington Coat Factory, initially focused solely on outerwear, has undergone a remarkable transformation over the years. The brand recognized the need to diversify its product offerings and cater to a wider audience. This led to a strategic shift in their business model, resulting in the birth of Burlington, a one-stop-shop for all your fashion and home needs.

The decision to rebrand as Burlington was not made overnight. It was a carefully planned process aimed at capturing the essence of the brand’s evolution and reflecting its expanded product range. The name change was accompanied by a fresh logo and a renewed commitment to providing customers with affordable fashion and home goods.

Burlington’s transformation was not just about changing its name; it was about redefining its identity and positioning itself as a versatile retailer that offers more than just coats. By adapting to the ever-changing needs of its customers, Burlington has successfully evolved into a brand that caters to the modern lifestyle.

The history of Burlington Coat Factory

Burlington Coat Factory traces its roots back to 1972 when it was founded by Monroe Milstein. Initially, the store was primarily known for its extensive collection of coats, offering customers a wide selection of fashionable outerwear at discounted prices. As the demand for affordable coats grew, Burlington Coat Factory expanded rapidly, opening multiple stores across the United States.

Over the years, Burlington Coat Factory became a household name, known for its commitment to providing quality coats at unbeatable prices. However, as fashion trends changed and consumer demands evolved, Burlington realized the need to adapt and expand its offerings beyond just coats. This led to the brand’s transformation into Burlington, a name that better reflects the brand’s diverse range of products.

Product offerings

Today, Burlington boasts an extensive range of products that go far beyond just coats. Whether you’re in search of trendy clothing for men, women, or children, stylish accessories, home decor items, or even toys for the little ones, Burlington has it all.

When it comes to clothing, Burlington offers a wide variety of options. From casual wear to formal attire, you’ll find everything you need to create the perfect outfit. The brand collaborates with renowned designers and brands to offer customers the latest fashion trends at affordable prices.

In addition to clothing, Burlington also provides a vast selection of accessories such as handbags, shoes, jewelry, and even beauty products. These accessories are carefully curated to complement the clothing offerings, allowing customers to complete their looks with ease.

Furthermore, Burlington has expanded its product range to include home goods and decor. Whether you’re looking to spruce up your living room with new furniture, add some flair to your bedroom with stylish bedding, or find the perfect kitchenware for your culinary adventures, Burlington has you covered.

Burlington’s pricing strategy

One of the key factors that set Burlington apart from its competitors is its commitment to affordability. Despite offering a wide range of high-quality products, Burlington manages to keep its prices significantly lower than other retailers. This is achieved through strategic partnerships with suppliers and a streamlined supply chain, allowing the brand to pass on the savings to its customers.

By offering affordable prices without compromising on quality, Burlington has gained a loyal customer base that appreciates the value for money they receive. The brand understands that customers want to look stylish and stay within their budget, and it strives to make that possible.

In addition to everyday low prices, they also offer regular promotions and discounts, further enhancing the affordability factor. Whether it’s seasonal sales, clearance events, or special deals, customers can always find great bargains.

Burlington’s marketing and advertising efforts

Burlington’s success can also be attributed to its effective marketing and advertising strategies. The brand understands the importance of staying relevant and engaging with its target audience. Through various marketing channels, Burlington consistently communicates its value proposition and highlights the benefits of shopping at their stores.

One of Burlington’s notable marketing tactics is its emphasis on showcasing the latest fashion trends. The brand collaborates with fashion influencers and celebrities to create buzz around its products and inspire customers to stay fashionable without breaking the bank.

They also utilize social media platforms to connect with its customers and keep them informed about new arrivals, promotions, and events. The brand’s active presence on platforms like Instagram and Facebook allows it to engage directly with its target audience and build a community of loyal customers.

Burlington’s customer service and loyalty program

While offering quality products at affordable prices is crucial, Burlington also understands the importance of exceptional customer service. The brand strives to provide a seamless shopping experience, ensuring that customers feel valued and supported throughout their journey.

Their customer service team is trained to assist customers and address any concerns promptly. Whether it’s providing product recommendations, assisting with size and fit inquiries, or resolving any issues that may arise, Burlington’s dedicated staff is always ready to help.

In addition to excellent customer service, Burlington also offers a loyalty program called “Burlington’s Rewards.” This program allows customers to earn points for their purchases and redeem them for future discounts. The rewards program not only incentivizes repeat purchases but also fosters a sense of loyalty among customers. Click here for Hey Dudes.

Their online presence and e-commerce platform

In today’s digital age, having a strong online presence is essential for any retailer. Burlington recognizes this and has invested in building a robust e-commerce platform that allows customers to shop conveniently from the comfort of their homes.

Their website offers a user-friendly interface that makes browsing and purchasing products a breeze. Customers can easily search for specific items, filter their search results based on their preferences, and read detailed product descriptions and customer reviews.

The brand also understands the importance of mobile shopping and has developed a responsive mobile app that provides a seamless shopping experience on smartphones and tablets. The app allows customers to stay updated on the latest promotions, track their orders, and even access exclusive deals.

Burlington’s growth and expansion

Over the years, Burlington has experienced significant growth and expansion. The brand’s commitment to providing affordable yet stylish merchandise has resonated with customers, resulting in an ever-increasing customer base.

Burlington continues to open new stores across the United States, expanding its reach and making its products accessible to more customers. The brand’s strategic store locations ensure that customers can easily find a Burlington store near them and enjoy the shopping experience it offers.

Furthermore, their success has also led to the opening of its international stores, allowing customers outside the United States to experience the brand’s unique offerings. This global expansion further solidifies Burlington’s position as a trusted name in retail.


Burlington’s transformation from a coat factory to a versatile retailer has been nothing short of remarkable. The brand’s commitment to providing affordable fashion and home goods, coupled with its exceptional customer service, has earned it a loyal following.

As the retail industry continues to evolve, they remain dedicated to staying ahead of the curve and meeting the ever-changing needs of its customers. With its strong brand identity, diverse product offerings, and strategic growth plans, Burlington is well-positioned for a bright future.

So, the next time you think of Burlington, remember that it is more than just a coat factory. It is a destination where style meets savings, and where you can find everything you need to look and feel your best.